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The Use of Language Function in Maybelline New York Cosmetic Advertisements
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Abstract
This article discusses the use of language function in Maybelline New York Cosmetic advertisements. The theory which was applied inanalysing the data and used as the main theory is taken from the book proposed by Roman Jakobson entitled The Framework of Language published in 1980. The data were taken from the advertisements of Maybelline New York Cosmeticaround 2015 until 2019 which was downloaded from YouTube. The analyse method that is used in this paper is descriptive qualitative method. Based on the result of the analysis, there are five from six kinds of language function found in Maybelline New York cosmetic advertisements, they are referential, emotive, conative, phatic, and poetic function but there’s no metalingual function.
References
About Maybelline. (2020). Retrieved on April 30th 2021, from https://www.maybelline-me.com/en-gcc/about-maybelline.
Arfianti, Ika. (2020). Pragmatik: Teori dan Analisis. Semarang: CV Pilar Nusantara.
Cook, G. (2001). The Discourse of Advertising. (2nd edition). London and New York: Routledge.
Creswell, John W & J. David Creswell. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (Fifth Edition).Los Angeles, London, New Delhi, Singapore, Washington DC, Melbourne: SAGE Publications.
Dyer, G. (2009). Advertising as Communication. London and New York: Routledge.
Genetti, C. (Ed). (2014). How Languages Work: An Introduction to Language and Linguistics. USA: Cambridge University Press.
Haqqo, Octavia Arini. (2016). Language Style in The Jakarta Post Advertisements. Malang: State Islamic University of Maulana Malik Ibrahim.
Helianthusonfri, Jefferly. (2019). Belajar Sosial Media Marketing. Jakarta: Elex Media Komputindo.
Jakobson, R. (1980). The Framework of Language. Michigan Studies in the humanities.
Jakobson, R. (1985). Verbal Art, Verbal Sign, Verbal Time. Minneapolis: University of Minnesota Press.
Kriyantono, Rachmat. (2013). ManajemenPeriklanan: Teoridan Praktik. Malang: Universitas Brawijaya Press.
Mitchell, N., Moriarty, S., & Wells, W. (2009). Advertising & IMC: Principles and Practice. (9th edition). Prentice Hall.
Newmark, P. (1988). A Textbook of Translation. Prentice-Hall International.
Paltridge, B. (2006). Discourse Analysis. London & New York: Continuum International Publishing Group.
Parkinson, G., &Drislane, R. (2011). Qualitative research. In Online dictionary of the social sciences. Retrieved from http://bitbucket.icaap.org/dict.pl
Prajarini, Dian. (2020). Media Sosial PeriklananInstagram. Yogyakarta: CV Budi Utama.
Ringrow, H. (2016). The Language of Cosmetics Advertising. London: Palgrave.
Riyanto, Yatim. (2010). MetodologiPenelitian Pendidikan. Surabaya: Penerbit SIC.
Schwab, Victor O. (1962). How to Write A Good Advertisement. New York: Harper & Row, publisher.
Sudaryanto. (1993). Metode dan Aneka Teknik Analisis Bahasa(PengantarPenelitianWahananKebudayaanSecara Linguistic). Yogyakarta: Duta Wacana University Press.
Arfianti, Ika. (2020). Pragmatik: Teori dan Analisis. Semarang: CV Pilar Nusantara.
Cook, G. (2001). The Discourse of Advertising. (2nd edition). London and New York: Routledge.
Creswell, John W & J. David Creswell. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (Fifth Edition).Los Angeles, London, New Delhi, Singapore, Washington DC, Melbourne: SAGE Publications.
Dyer, G. (2009). Advertising as Communication. London and New York: Routledge.
Genetti, C. (Ed). (2014). How Languages Work: An Introduction to Language and Linguistics. USA: Cambridge University Press.
Haqqo, Octavia Arini. (2016). Language Style in The Jakarta Post Advertisements. Malang: State Islamic University of Maulana Malik Ibrahim.
Helianthusonfri, Jefferly. (2019). Belajar Sosial Media Marketing. Jakarta: Elex Media Komputindo.
Jakobson, R. (1980). The Framework of Language. Michigan Studies in the humanities.
Jakobson, R. (1985). Verbal Art, Verbal Sign, Verbal Time. Minneapolis: University of Minnesota Press.
Kriyantono, Rachmat. (2013). ManajemenPeriklanan: Teoridan Praktik. Malang: Universitas Brawijaya Press.
Mitchell, N., Moriarty, S., & Wells, W. (2009). Advertising & IMC: Principles and Practice. (9th edition). Prentice Hall.
Newmark, P. (1988). A Textbook of Translation. Prentice-Hall International.
Paltridge, B. (2006). Discourse Analysis. London & New York: Continuum International Publishing Group.
Parkinson, G., &Drislane, R. (2011). Qualitative research. In Online dictionary of the social sciences. Retrieved from http://bitbucket.icaap.org/dict.pl
Prajarini, Dian. (2020). Media Sosial PeriklananInstagram. Yogyakarta: CV Budi Utama.
Ringrow, H. (2016). The Language of Cosmetics Advertising. London: Palgrave.
Riyanto, Yatim. (2010). MetodologiPenelitian Pendidikan. Surabaya: Penerbit SIC.
Schwab, Victor O. (1962). How to Write A Good Advertisement. New York: Harper & Row, publisher.
Sudaryanto. (1993). Metode dan Aneka Teknik Analisis Bahasa(PengantarPenelitianWahananKebudayaanSecara Linguistic). Yogyakarta: Duta Wacana University Press.
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#Language, Language Function, Advertisement
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